Purdue Student Concert Committe announces ‘Life in Color,’ for April 18

After a horrid 2012, Purdue University’s Student Concert Committee is off to a strong start in 2013.

The March 23 booking of hip-hop artist Macklemore proved uncanny. The emcee behind the online and now international hit “Thrift Shop” has gained tremendous momentum worldwide in the last few months.

As long as Macklemore doesn’t cancel his Elliott Hall of Music concert, the event should be huge. Tickets are almost sold out. The last SCC hip-hop booking — a return engagement of B.o.B. — had less than half of its tickets sold a few days before the scheduled Oct. 11, 2012, concert, which ended in cancellation due to “technical issues.”

The SCC followed this fortuitous Macklemore appearance with the announcement of an event that will mark many firsts for Purdue live shows — “Life in Color,” a dance event set for 7 p.m. April 18 in the Ross-Ade Stadium North Parking Lot. Chicago electronic/dance trio Krewella will headline the event, along with gallons of colorful paint that will be sprayed on dancing bodies throughout the event. More DJs/groups will be announced later.

Life in Color is dubbed “the world’s largest paint party” and has been going around to college campuses since 2006. For it’s Purdue stop, it will mark the first outdoor SCC concert and its first age-restricted event as Life in Color marks its events as 18 or older affairs.

Slayter Center has been home to outdoor Purdue concerts for decades but the grassy, hilly space makes it difficult for cleanup. Life in Color is self-contained and a flat parking lot makes for easier dancing and the ability to charge event goers. Tickets range from $31 to $73 and go on sale at 10 a.m. Feb. 8.

In case of inclement weather — always an unfortunate possibility in April in Greater Lafayette, the event will be rescheduled.

According to Laura Clavio, SCC advisor, the paint that Life in Color uses is easy to wash off parking lots and nubile, dancing bodies. She said many dancers arrive in white so that the paint colors pop while they shake a booty. The paint is passed out in bottles and sprayed from “big hoses,” she added.

This was indeed a very interesting booking that really speaks to the 18-22 demographic at Purdue. That’s what SCC should be all about, the students. Yes, they strike out sometimes but the SCC is officially riding a booking winning streak. They should be proud in showing some creativity and guts with these upcoming spring shows.

And as a veteran of three Gwar shows, there is something to rocking out while getting sprayed with colorful goo. Of course, Gwar’s goo was a little more sinister …

Tim Brouk has covered Greater Lafayette arts and entertainment since 2000. The St. Louis native has a passion for all forms of local arts and culture as well as a passion for covering, reviewing and featuring them for the public. He has won awards for writing and videography from The Associated Press and Hoosier State Press Association.